Gaming Segmentation Strategy

Problem

Marketing campaigns treated all players uniformly, wasting spend on low-intent segments and missing high-value cohorts.

Approach

• RFM analysis + k-means clustering on behavioral data
• Segment-specific campaign design with A/B tests
• SQL pipelines to refresh cohorts on a recurring basis

Outcome

Targeted campaigns outperformed control by 15% ROI, enabling smarter budget allocation across player segments.